Spreckley

A New Era of Productivity, Spreckley PR’s migrates to the cloud via LucidLink

About the client

Spreckley PR is a long-established public relations agency based in London, specialising in
B2B technology, professional services and corporate communications. With a reputation for
delivering high-impact campaigns for clients globally, Spreckley operates in a highly
collaborative environment. The business itself has grown over 50% in the past five years,
adding a strain to its existing on-prem infrastructure, which was compounded as the hybrid
working model became embedded post pandemic.
Spreckley was faced with an additional challenge – it’s on-prem server was heading towards
end-of-support and its existing IT infrastructure was causing a serious productivity
headache. While the two-days in and a three-days remote working policy was popular with
employees, what was less so, was the dependence on a VPN to enable access to the
company server. This, combined with a desire to ensure all data was safely at all times and
in locations, meant the organisation had to look for a comprehensive upgrade solution.
At the heart of the upgrade was to ensure Spreckley had fast and secure access to large
volumes of shared content including media assets, press materials and confidential client
information.

Objectives

From a business continuity perspective, Spreckley PR needed to modernise its IT infrastructure and move away from its legacy on-prem server, deliver a Cloud-based solution and one that eradicated the over-reliance on VPN systems.

Its key objectives included:

• Improving collaboration and productivity for staff working from anywhere
• Eliminating delays and frustrations caused by slow VPN connections
• Enhancing data security and resilience through a cloud-first model
• Future-proofing operations with scalable infrastructure that can grow with the business
• Completing the transition with zero disruption to client services

Challenge

The previous VPN-based setup caused frequent connection dropouts and slow file access,
particularly when handling large documents and multimedia files. Collaboration was
impacted, with sync issues and multiple file versions creating confusion.
Remote work highlighted the limitations of the VPN, as employees found it increasingly
difficult to stay productive. The aging on-prem server also posed a risk of downtime, which
the agency could not afford in a deadline-driven environment. Spreckley needed a seamless
transition to a modern system without risking downtime or data loss.

The Espria solution

Espria recommended migrating to AWS cloud storage using LucidLink, to provideing a
modern cloud-native file system accessible without a VPN. After a detailed assessment,
Espria executed the cutover in May 2025 with zero downtime. Critical data was securely
migrated, and the staff gained real-time streaming access to files through LucidLink,
significantly improving speed and reliability. Espria managed onboarding and training to
ensure smooth adoption and now delivers ongoing support, ensuring security, scalability and
optimal performance. The new system has transformed Spreckley’s operational efficiency,
allowing the team to collaborate seamlessly from any location.

Client Testimonial

Richard Merrin, CEO, Spreckley PR

“Modernising our infrastructure wasn’t a ‘nice-to-have’, it was absolutely essential for the
future of our agency. Our teams thrive when they can collaborate quickly and seamlessly, yet
the old VPN setup simply didn’t support that way of working. We needed a solution that
would keep us fast, secure and flexible.
With Espria’s support from Espria,, we’ve removed the bottlenecks that were slowing us
down, and our staff can now access shared content instantly, whether they’re in the office,
working from home or travelling. The transition to LucidLink on AWS hasn’t just improved
performance, it’s given us real peace of mind. We know our files are protected, resilient and
future-proof.
We also have team members working remotely from abroad, including places like the
Republic of Ireland and Spain. For Enabling them to access files quickly and securely,
without any fuss, was absolutely critical. Before, they had to rely on the old VPN, which
frequently slowed them down or disconnected, something that’s simply unacceptable when
you’re working to tight deadlines. Now, the experience is as seamless as if they were in the
London office.

Another major benefit is that we’ve been able to retire the physical server we had onsite,
which was taking up space and required constant maintenance. Removing that on-premises
equipment has freed up room and eliminated an administrative burden, it’s a tangible sign of
us moving forward as a fully cloud-enabled business.
What excites us most is the scalability. As we continue to grow, this infrastructure grows with
us, without the cost and hassle of more hardware. Espria handled the migration brilliantly
with zero disruption to client delivery. This upgrade has genuinely transformed the way we
operate day to day.”